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There are many great flooring brands out there producing high-quality products. But if you are looking for something a little different, a little ‘alternative’ then one company stands out – Alternative Flooring. But who are they and what makes them different?


About Alternative Flooring

Alternative Flooring describes themselves as having that ‘spark of curiosity that inspires flooring to be different’ and have even been chosen by CoolBrand for the uniqueness and originality of their products, the first exclusive flooring company to receive the award.

The company is passionate about both creativity and innovation and have created a range of natural fibre and wool products that include carpets, runners and rugs. All are made with ethically sourced and sustainable materials that don’t hurt the environment and makes the brand popular with people who are concern about their impact on the planet.

The ranges

The Natural range adds depth and texture to a space with the use of different materials to the usual carpets and rugs. This includes coir and jute from India, sisal from the Mexican Gulf and grass from regions of China and Vietnam. This brings a touch of the exotic to your home, all the while in the knowledge that the products are made from sustainable materials.

The Wool range uses a material that has been at the heart of carpeting for generations. The Alternative Flooring wool products are naturally soft and comfortable underfoot, encouraging those bare feet. Wool is also a great insulator, keeping the room warm and also reducing sounds so are ideal for bedrooms as well.

The ‘Quirky’ range of runners and broadloom are all made here in the UK and include fun and funky designs and colours that are inspired by different eras. Examples include the Quirky B made with Axminister loops and inspired by British designers such as Ben Pentreath and Margo Selby.

Alternative Flooring can also boast a pioneering first – the Eco Collection that is the first biodegradable carpet in the UK. Hand woven from wool, the collection is the first step towards truly eco-friendly carpeting for our homes and is made with 100% natural wool.

Custom services

While the company has a comprehensive range of products available to buy from the shelves, they also offer a great service when you want something that is uniquely you. Their ‘Make Me a Rug’ service allows you to design your own rug masterpiece using software on the website and have it delivered to your door in around four weeks. Use their products for inspiration, bring in something you have seen in the natural world or even re-make an old favourite that has seen better days.

Why we love Alternative Flooring

It's easy to see why we love Alternative Flooring – their innovation, their range of unique and special products and the amazing look and feel of their products. If you are unsure which of their products are the right ones for your home, we are always here to help you make an informed choice and get that sustainable, quality product into your rooms.

To get the best prices on Alternative Flooring Carpets contact Adamms today.

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